adidas gym
spatial and interior design
herzogenaurach 2014

faster, further, higher 

 

smarter, brighter and better, that’s the walls of the new adidas gym. colourful decorations made up of numbers and letters get the rooms in the company’s own gym into shape, boosting energy, pulse and power. up to ten metres tall, the graphic elements are more than just feel-good wallpaper, instead communicating actively with the gym’s users as they warm up or chill. because the numbers and letters are also signs, holding coded messages that can be deciphered or ignored at will. At first sight they are numbers and colours like the ones that appear on sportswear. the colours are indeed taken from the world of sport but all jumbled up. a closer look reveals – through the beads of sweat – the number 13, once worn, for example, by gerd müller, plus the 10 and 23, which starts one wondering who they could stand for. just what »om bliss« and »relax« are all about is revealed by a visit to the bar. in some rooms there are bright ideas to be found in the shape of huge illuminated numbers on the ceiling: 54… now wasn’t that the year of germany’s miraculous world cup win? whatever, there’s plenty here to think and talk about. welcome to the gym! 

projectdata

client: 

adidas ag 

 

project team: 

carolin himmel (project manager) 

andreas uebele 

 

interior design: 

zieglerbürg 

büro für gestaltung 

diane ziegler 

www.zieglerbuerg.de 

 

architect: 

agps.architecture 

www.agps.ch 

 

wall graphics finishing: 

eicher werkstätten 

www.eicher-werkstaetten.de 

 

photos: 

brigida gonzález 

www.brigidagonzalez.de 

awards

german design award 2016, special mention 

 

ed-awards 2015, finalist 

 

if design award 2015, award 

 

deutscher designer club (ddc), good design 15, award 

 

red dot award: communication design 2014, red dot: best of the best