orient-ation
the most significant religious location in the muslim world, the second largest building in the world, the third tallest building in the world, the biggest clock in the world … the signage system makes a modest contribution to this world of superlatives. the colours are quiet and defer to the exhibits. arabic and latin types are set in an optical balance and the pictograms are matched with the cultural, social and religious characteristics of the country. the wayfinding system responds to the need of millions of people to find their way around within a short period. the information accompanies them, with pictograms and texts helping them locate the main sights and reach them quickly, reducing the time they spend waiting.
projectdata
client:
sl-rasch gmbh visual dep.
investor:
saudi binladin group/finance ministry saudi arabia
interior design:
vista rasch gmbh (formerly
sl-rasch gmbh visual dep.)
communication design:
büro uebele
visuelle kommunikation
project team:
daniel fels (project management)
angela klasar (project management)
andreas uebele
photos:
vista rasch gmbh,
hadid90
principal typefaces:
din next medium
din next arabic medium