eye-catching restraint
how can locations be landmarked in a way that’s both eye-catching and restrained? colourful camouflage is the answer. its visual energy draws attention to the leipzig sports history trail, holding its own against the city’s diverse surfaces and architectural styles. all the patterns and colours here are taken from the world of sports, referencing different disciplines, movement patterns, pitch and track markings and the numbers on seats, lanes, vests and shirts.
projectdata
client:
stadt leipzig
communication design:
büro uebele
visuelle kommunikation
project team:
carolin himmel
christian lindermann
justyna sikora (project manager)
andreas uebele
photos:
justyna sikora
typeface:
gt walsheim
awards
tokyo tdc annual awards 2022, excellent work