the bree brand stands for design at its purest. the motifs selected for the photos in this campaign communicate that fact: a model, a bag, and that's that. no backdrop, no accessories to distract the observer. the product takes centre stage, accompanied only by the woman who wears it.
projectdata
client:
bree collection gmbh & co kg
project team:
natalie de gregorio
beate kapprell
(project manager 2009–2010)
angela klasar
(project manager since 2011)
andreas uebele
photos:
joachim baldauf
models:
veza wollenberg
(2009 und 2010)
christina kruse und
christopher schwarz
(2011)
awards
deutscher designer club
(ddc) 2010, award
2009 good design graphics award, the chicago athenaeum