the collection takes centrestage, in several acts. the stars of the show are capricious divas, presenting their handles, straps and loops with playful gestures. now and then they dance out of line, disrupting the order of the design. otherwise they stay neatly in place, following the choreography of shadowless light. the rest of the company keeps to clear structures, frozen in place – solo or corps de ballet – with every minute detail in sharp focus. all the members of the collection are displayed with a scientific objectivity, free of background clutter. all of them coming up bright and fresh every time.
projectdata
client:
bree collection gmbh & co kg
project team:
rebecca benz
katrin dittmann
daniel fels
tino graß
natalie de gregorio
gerd häußler
(project manager
till 2008)
beate kapprell
(project manager
till 2010)
angela klasar
(project manager
till 2011)
svenja knödler
till köhler
jessica krier
daniel perraudin
silke sabow
sabine schönhaar
andreas uebele
copy:
wilfried korfmacher
photos:
joachim baldauf (fashion)
andreas körner (report)
hans hansen (product)
awards
bree catalogue 2007
• if communication design
award 2007
• german design prize
2009, »nominated«
bree catalogue 2005
• the chicago athenaeum,
2006 good design award
bree catalogue 2004
• new york festivals
• if communication design
award 2005,
• »if award für exzellentes
design«
• red dot award
communication design
2005, »red dot für hohe
designqualität«
• deutscher designer
club (ddc), »auszeichnung«
• the chicago athenaeum,
good design award 2005