healthcare in the true sense of the word becomes tangible through personal contact. the concentrated circular contact between an ink-dipped fingertip and a sheet of paper leaves a mark, a graphic personal signature. the fingerprint is a symbol of the doctor's personal concern with the well-being of his patients. it argues that the physician's key contribution lies in his personal dedication to the patient – and not just in applying advanced analytical technology or communicating a factual diagnosis. consequently, the logo has no need of the formal aspects that are otherwise required. it is not a graphic sign made up of specially designed elements, but a human record. Its message to patients is that here, at this surgery, they will be treated as individuals and benefit from personal care and attention.
projectdata
client:
prof. dr. med. bodo klump
project team:
angela klasar (project management)
andreas uebele
photo:
daniel fels
principal typefaces:
avenir