some logos speak volumes about the company's operations. this symbol for an up-and-coming architectural practice is a visual rendering of the process of producing the architectural draft. it remains open. the end is dictated by cost and deadline, or by the whims of the developer or the architect, making it an indefinite quantity. the pattern followed by the line that makes up the logo illustrates this process: it starts at a predefined point – the initial draft – and evolves in an almost circular fashion, while repeatedly turning back towards its origins during the planning phase.
projectdata
client:
stölzle architekten
photo:
lothar bertrams