a multilingual hubbub, a colourful sound, a confusion of voices and concert of colours. the visitor’s mood is set – for the exhibition, for contact with countless colleagues, for new impressions and encounters. the signage system takes him by the hand and guides him to the right place so that he won't get lost in the maelstrom. and to make the walk seem shorter, it’s entertaining: outside the visitor is greeted by a welcoming committee of flags, inside he is accompanied by rainbow-striped signs and big walls of colour. they provide a constant compass and companion, just in case he forgets for a moment where was it he wanted to go.
projectdata
client:
projektgesellschaft neue messe
architect:
wulf & partner
project team:
katrin dittmann (project manager)
beate kapprell
katrin häfner
benedikt haid
simon renner (project manager since 2014)
andreas uebele
product design:
büro für gestaltung
diane ziegler
photos:
roland halbe
andreas körner
christian richters
awards
designpreis der bundesrepublik deutschland 2011, nominiert
designpreis der bundesrepublik deutschland 2010, nominiert
if communication design award 2008
2008 good design graphics award, the chicago athenaeum
ring, ic@ward international interior design 2008, gold
red dot award: communication design 2009
»red dot für hohe designqualität«