a lot of everything
we know it from the supermarket: between coffee and washing powder brands, between yoghurt and pudding varieties, we have the choice, we can decide for this or for that. and so the typeface, which was specially designed for a large, internationally active company, also has different variants ready for a's, o's and u's - and for all the other letters too. they are taken from the labels of the company's own brands. the typeface from this alphabet lines the orientation system for the group's headquarters and arranges three-dimensional letters side by side on a kind of shelf.