super service
when one of europe’s biggest owner-managed ad agencies moves into new premises, the signage system has to be (you guessed it) super-creative. so here we have not just a bespoke typeface, including pictograms, signs and symbols, but also a suspended block of illuminated text – a flying carpet! – set in this unique font. this isn’t just a visual delight but also aids wayfinding, as do the customised names and lettering for key destinations and the coloured, illuminated words chosen by philosopher hannes böhringer that signpost the living rooms spread across the buildings. after all, an ad agency deserves the very best advertisement – and we were happy to oblige.
projectdata
client:
serviceplan
investor:
rohde & schwarz
architect:
rkw
communication design:
büro uebele
visuelle kommunikation
project team:
lorenz grohmann
carolin himmel
anika pehl
anna pfältzer (project manager)
nadja ratz (project manager)
andreas uebele
interior design:
henn architekten
text:
hannes böhringer
pictograms:
shiwen sven wang
photos:
mark seelen
typeface:
service, in collaboration with gabriel richter
awards
adc germany2023, 2× silver, 2× bronze
az awards 2023, winner and people's choice experiential graphic design
cannes lions 2023, shortlisted
european design awards 2023, silver award
iiid award 2023, distinction
one show 2023 awards, 2× merit award
red dot: best of the best 2023, signage system and brand design
segd global design awards 2023, honor award
tdc new york, tdc69 2023, certificate of typographic excellence
tokyo tdc annual awards 2024, excellent work