serviceplan house of communication
signage system and typeface
munich, 2022

super service

when one of europe’s biggest owner-managed ad agencies moves into new premises, the signage system has to be (you guessed it) super-creative. so here we have not just a bespoke typeface, including pictograms, signs and symbols, but also a suspended block of illuminated text – a flying carpet! – set in this unique font. this isn’t just a visual delight but also aids wayfinding, as do the customised names and lettering for key destinations and the coloured, illuminated words chosen by philosopher hannes böhringer that signpost the living rooms spread across the buildings. after all, an ad agency deserves the very best advertisement – and we were happy to oblige.





rohde & schwarz



communication design:

büro uebele

visuelle kommunikation

project team:

lorenz grohmann

carolin himmel

anika pehl

anna pfältzer (project manager)

nadja ratz (project manager)

andreas uebele

interior design:

henn architekten


hannes böhringer


shiwen sven wang


mark seelen


service, in collaboration with gabriel richter


adc germany2023, 2× silver, 2× bronze

az awards 2023, winner and people's choice experiential graphic design

cannes lions 2023, shortlisted

european design awards 2023, silver award

iiid award 2023, distinction

one show 2023 awards, 2× merit award

red dot: best of the best 2023, signage system and brand design

segd global design awards 2023, honor award

tdc new york, tdc69 2023, certificate of typographic excellence

tokyo tdc annual awards 2024, excellent work